Asda's Bangladesh webcams show the clothes being made and no one being beaten

2 April 2010

asda_logo_2 It might well be Good Friday and there might well be nobody reading any of this, but we’re giving it to you anyway. It being a story showing how a retailer is deploying video cameras for the greater good, and maybe finding the next King Of Pop.

We’re off to Bangladesh, home of child labour, where Asda have their George range of clothing manufactured (not by children though, but by grown ups). As a way of reassuring customers that the garments are made in an ethical manner, they’ll be installing a couple of cameras, allowing customers to keep an online eye on the goings-on in the factory.

The Guardian reports that: “One camera will show workers checking the quality of jackets, trousers and shorts. The second will be placed in the finishing section of a factory making jeans, casual trousers and shorts, and shows the final stages of pressing and quality inspections before the garments are shipped to the UK.”

Perhaps you’ll be a regular watcher and adopt your own worker, worrying when they’re not there and applauding wildly when they do a really good bit of sewing. Who knows – maybe it’ll bring out the performers among the staff and some new movie and music stars will emerge. Stand down Cowell, your work is surely done.

TOPICS:   Gadgets

12 comments

  • Richard
    Haha, adopt a worker! Absolutely class. p.s. yep, i'm the loser who has nothing better to do on good Friday than look through bitterwaller :-(
  • strangely B.
    In that case, i'm the second. Well it's that or DIY!
  • mo
    I have been to Bdesh 3 times and have never seen a sweatshop, want to go and get some cheap clothes they do have shops called Nexxt selling clothes from "next" and tescoo and BHS (bangladesh home store)
  • Az
    This could be better than big brother! :O
  • Mr B.
    How stupid is this? Why don't the just set up shop at home and give those jobs to their OWN countrymen --where the labor laws or unmistakeably clear --instead of this obvious & lame attempt to bullshit us.
  • screw y.
    http://your.asda.com/georgecams
  • The B.
    Well, I've watched the cams and beaten off, does that count?
  • Nobby
    It would be better if you could type messages like chatroulette. SHOW BOOBS! But seriously, isn't this like showing a free range chicken running about outside on the grass, with a large intensive chicken shed just out of shot. What does it prove? That they have a couple of offices and benches in a factory where adults work.
  • roxy t.
    But seriously, isn’t this like showing a free range chicken running about outside on the grass, with a large intensive chicken shed just out of shot. What does it prove? That they have a couple of offices and benches in a factory where adults work.like he said
  • m's g.
    i think its sad!... fair enough.. outsourcing helps people from poor countries to earn money.. but at leat bloody treat them fairly!!!!! humanity people!!!! if I had my own business, i'd make sure that I use business ethics!!! be ethical!!!! lol...
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