Bitterwallet's Friday poll – does anyone pay full price at PizzaExpress?
Yesterday afternoon while going nowhere quickly on the train, I overheard a very enthusiastic woman talking on her mobile. She was discussing where she and the other person should meet for dinner. 'Well, I've got a 2-for-1 voucher for PizzaExpress, so maybe we should go there,' she told the no-doubt underwhelmed person at the other end of the conversation.
Earlier in the week, PizzaExpress saw opportunity in the strikes on the London Underground and a offered 50% off their menu. Their promotions litter the voucher websites and deal forums like HotUKDeals. And if you've ever been to PizzaExpress, you'll always see more than a couple of customers unfold a printed coupon when it comes to settling up.
No doubt discount culture is prevalent at the likes of PizzaExpress (Dominos is another example) because consumers feel more inclined to spend if we feel we're getting value for money, regardless of whether the initial price feels over-inflated to begin with. Of course it's usually only the food that is ever discounted; full price drinks are ludicrously profitable, although those high entry prices mean there's still plenty of margin in the meals.
So have we all bought into the discount culture? Does it continue to drive us back through the doors of PizzaExpress, regardless of whether we make a genuine saving on the experience we receive?
We thought we'd put the question to you, our avid readers. It's the topic of Bitterwallet's increasingly adhoc Friday poll - do you still pay full price for PizzaExpress? With so many promotions, discounts and vouchers tumbling over themselves, is it the sort of restaurant you'd never visit if paying full price was the only option?
Vote in the poll below, and speak your mind in the comments.