Who tops the Superbrands list?
Once again, we're looking at the brands and deciding which is the most super.
Topping the pile for a third year running, is British Airways, seeing off the competition from the likes of Jaguar, M&S, and Heinz.
In 2016, Rolex nabbed the second placing, followed by Lego and Dyson. So where is Apple? Well, they've been markedly less super lately, and they only managed to get to seventh place. Still, not all bad news for them, as they were ahead of Google, Amazon and Microsoft, who managed 16th, 19th and 20th respectively.
Stephen Cheliotis, chief executive of survey authors The Centre for Brand Analysis says: "The rejection of the new for trusted, traditional brands continues to defy expectation that some challengers, such as technology enabled or social-based brands, would break through."
"In fact the reverse is true, with conservatism evident among the British public after years of crisis. Although change may be accelerating in many markets, changes in perception are much slower to come through. Consumers are continuing to seek out familiar brands with which they have an emotional connection."
Consumer Superbrands 2016
1. British Airways
14. John Lewis
17. Virgin Atlantic
18. Marks & Spencer