Sugar and spice, fats and salt
That, it seems, is what our little girls and indeed boys are made of. This is mostly thanks to the fact that for many ignorant years, we have been feeding it to them in the form of branded goods that have become by-words in the world of baby and toddler nutritional food.
So when Cow & Gate and Heinz products come under the scrutiny of the Food Standards Agency (FSA) after an investigation by the Children's Food Campaign (CFC), global panic ensures. Especially on Twitter, where it's taking over the Swine flu rubbish.
Of the 107 products that were examined by the FSA, more than 50 were found to contain high levels of trans-fats, salt and sugar. Heinz's famous Farley's Original Rusks were found to contain more sugar per 100g than a McVities dark chocolate digestive biscuit. Farley's 'Toddlers Own' mini cheese biscuits contained more saturated fat per 100g than a MacDonald's quarter pounder with cheese, making it one happy meal.
Christine Haigh from the Children's food Campaign said, "In terms of sugar and saturated fat content some are worse than junk food".
A spokesman for Heinz described the report as misleading, because the findings were based on a per 100g basis. According to Heinz, while such products in small portions may be higher in fats and sugars in percentage terms, the overall product contained a relatively small amount.
Heinz were also keen to point out that they produce a range of reduced sugar rusks that contain 30% less sugar. The CFC also found that one in nine Cow & Gate products contained high levels of sugar, and its Baby Balance Bear Biscuits were high in trans fats- a detail not pointed out on the label.
Cow & Gate has withdrawn these biscuits from sale and, in their defense wanted to remind the public that 90% of their products contain only naturally occurring sugars.