Deathwatch: Job cuts and huge losses for BlackBerry

21 September 2013

deathwatch Nothing lasts forever, and it’s looking incredibly grim for BlackBerry right now, with 4,500 jobs about to be cut and massive, MASSIVE losses coming.

That figure represents a huge 40% of its worldwide workforce, and the company says it’s anticipating losses of as much as $995m (£621m in UK money) when it announces its latest results next week. Sale of the company has not been ruled out.

As you’d expect, there’s been some worried-sounding official waffle, and it came from the trembling mouth of Blackberry chief executive Thorstein Heins.

He mumbled: ‘We are implementing the difficult, but necessary operational changes announced today to address our position in a maturing and more competitive industry, and to drive the company toward profitability.

‘Going forward, we plan to refocus our offering on our end-to-end solution of hardware, software and services for enterprises and the productive, professional end user.’

BlackBerry has been on the slide for a while now but the tragic flop of a phone that is the Z10 has contributed to its woes. Heins recently announced that 2.7 million Z10s had been shipped out of a 6.8 million. That’s not good.

BlackBerrys used to be the de rigeur handset for the go-getting business type but other smartphones have gradually stomped all over its territory. It’s hard to see where it can go from here – other than off to the knackers yard.

TOPICS:   Economy

6 comments

  • Iamlegend
    Nothing lasts forever, and it’s looking incredibly grim for Bitterwallet right now, with 4 jobs about to be cut and massive, MASSIVE losses of site hits coming.
  • Rubber J.
    Raspberry Pi seems to be doing ok. What about a Blackberry Tart?
  • klingelton
    With the waffle and boardroom speak of those releases, it's little wonder they're going under.
  • Ian
    3 mentions of the word 'end' in one sentence. Trying to tell us something?
  • jokester
    I've been predicting Blackberry's death for the over a year now. The design hasn't changed in about a decade, apart from the Z10 which nobody bought. There are practically no apps for them and they simply can't compete with Android phones, or even basic smartphones like the iPhone and Windows phones...
  • shiftynifty
    Not cool with the hipsters anymore....they are fcked

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