Deathwatch: Job cuts and huge losses for BlackBerry
That figure represents a huge 40% of its worldwide workforce, and the company says it’s anticipating losses of as much as $995m (£621m in UK money) when it announces its latest results next week. Sale of the company has not been ruled out.
As you’d expect, there’s been some worried-sounding official waffle, and it came from the trembling mouth of Blackberry chief executive Thorstein Heins.
He mumbled: ‘We are implementing the difficult, but necessary operational changes announced today to address our position in a maturing and more competitive industry, and to drive the company toward profitability.
‘Going forward, we plan to refocus our offering on our end-to-end solution of hardware, software and services for enterprises and the productive, professional end user.’
BlackBerry has been on the slide for a while now but the tragic flop of a phone that is the Z10 has contributed to its woes. Heins recently announced that 2.7 million Z10s had been shipped out of a 6.8 million. That’s not good.
BlackBerrys used to be the de rigeur handset for the go-getting business type but other smartphones have gradually stomped all over its territory. It’s hard to see where it can go from here – other than off to the knackers yard.