Payday lender fined £175,000 for matey spam messages
A payday lender, by the name of firstpaydayloanuk.co.uk (catchy), had been hit with a fine of £175,000 for sending out millions of illegal spam text messages, many of them sent as if they were your friend, such as "Hi Mate hows u? I’m still out in town, just got £850 in my account from these guys www.firstpaydayloanuk.co.uk".
4,031 people complained about the company behind the spam - First Financial - to the Information Commissioner’s Office which also saw further action from the Advertising Standards Authority.
It transpired that the messages were sent using unregistered SIM cards, so the company couldn't be detected. However, all the texts referred everyone to firstpaydayloanuk.co.uk, a trading name used by First Financial. Obviously, they weren't difficult to track down.
This all comes on the back of the company's formerly sole director Hamed Shabani was prosecuted by the ICO. ICO director of operations, Simon Entwisle, said: "People are fed up with this menace and they are not willing to be bombarded with nuisance calls and text messages at all times of the day trying to get them to sign up to high interest loans."
"The fact that this individual tried to distance himself from the unlawful activities of his company shows the kind of individuals we’re dealing with here. We will continue to target these companies that continue to blight the daily lives of people across the UK."
"We are also currently speaking with the government to get the legal bar lowered, allowing us to take action at a much earlier stage."