Parents want payday loans to do one
Research found that more than one third (34%) of children considered the adverts to be fun, tempting or exciting as they tend to peddle their wares via the medium of puppetry, such as those wankstains at Wonga.
Look at it. How can a child REFUSE TO BE DRAWN INTO A WORLD OF GERIATRIC FELT?
This group were significantly more likely to say they would consider using a payday loan, even if they’ve never heard of them.
The report by The Children's Society calls for restrictions on advertising loans to join those already in place to protect children from adverts on gambling, alcohol, tobacco and junk food.
Matthew Reed, chief executive of The Children’s Society, said: "Through our frontline work, we see first-hand the devastating impact of debt on children's lives."
"We know it's become a daily battle for families to pay the bills, meet the mortgage or rent payments, and find money for food or other basics. One setback or even a simple mistake can lead to a spiral of debt. Right now children are being exposed to a barrage of payday loan adverts, which put even more pressure on families struggling to make ends meet and to provide the very basics for their children. That's why the law should be changed to ban these ads from TV and radio before the 9pm watershed."
"It is crucial that children learn about borrowing and money from their school and family – not from irresponsible payday loan advertising. A significant majority of parents back a ban and it's now time for the government to act."
The survey questioned 1,065 adults and some 680 kids from the 13-17 age range.