Deathwatch: Could Kodak have reached the end of the film?

5 January 2012

deathwatch One of the most iconic brand names in the world could be about to disappear as quick as a flash* – that’s because Kodak are in the early stages of filing for bankruptcy. They’ve essentially been scuppered by the rise in popularity of digital picture-taking and hardly anyone wants to buy their camera film any more.

It’s not completely the end of the world as Kodak will be filing a Chapter 11, which will allow them to continue trading while they attempt to sort out their ailing finances. But with their shares now worth 90% less than they were a year ago, it’s hard to see how the company can realistically carry on for all that much longer.


In terms of retailing, Kodak have been trying to shift their focus from camera film to printers and peripherals, but that can’t be a strategy that they expect to reap dividends ad infinitum. They have also been trying to raise some extra dough by selling off their portfolio of more than 1,000 patents – but again, it seems like there is only some short-term gain to be had from that.

Ironically, Kodak invented the digital camera in 1975 but only began to focus* on that market when their film business started to slow down.

(* humour)

TOPICS:   Debt


  • Alexis
    I can't remember the last time I saw a Kodak digital camera ad. Everybody seems to use Nikon, Fuji and Canon cameras nowadays.
  • Mike H.
    Oh no, what the fuck will we do without the shite products and complete lack of market insight that is Kodak?* *humour
  • Grumpy
    If they go under, what do I do about getting ink for my new printer? Expect the price of Kodak printers to plummet very soon... Digital cameras aren't such a worry, as there are third party batteries available and you don't need to keep buying Kodak stuff for your camera in the long term. Printers are going to be a problem. ... and I love my Kodak wireless ...
  • Grandma
    I truly hope that this doesn't happen. I have owned lots of Kodak products, from film cameras and film, through to digital cameras, digital photoframes and printers. I have always been more than happy with the products. In my fifty years on this planet,Kodak is the only company I would mourn the loss of (okay, I admit it, I would hate it if Nikon went under).
  • Yue
    Kodak were so big that countries would warn the if they were secretly testing nuclear bombs and now they are going under? Wow. Mind you Fuji film was better imo, their cameras were rebrands and usually shite.
  • Gene S.
    It's a Kodak World... Erm, is it fook.

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