Has Amazon dropped the deal of the decade?

Bitterwallet - De'Longhi coffee machine from Amazon - the deal of the decade?Over the weekend, a hawk-eyed member of Hot UK Deals noticed a deal that was too good to be true. Member amibee spotted that Amazon were selling a De'Longhi Prima Donna ESAM6600 Bean To Cup Coffee Machine; usually these retail at over £800 but Amazon was listing it for just £82.99.

Now as we all know, mispricings are the devil of online retail. They occur all the time and several hundred orders can be placed before the retailer rescinds the order and apologises for their 'mistake'; in some cases this means a company sees their mailing lists swollen by several hundred and plenty of new credit accounts opened. Online retailers can do very well from their constant screw-ups.

Naturally, there were Hot UK Deal members who'd seen it all before and assumed the deal wouldn't be honoured - they rarely are, especially when the error is in the order of £700 on an £800 price-tag. But since then there's been a clutch of posts, all from different members who claim to have ordered the product, all claiming their accounts have been debited for £82.99 and that they have courier confirmation for deliveries today. It's not surprising to see somebody employ bullshit-baffles-brains and shout about receiving their order when they didn't, but it would be odd for several members to do so simultaneously.

Will it happen? Here's hoping - if it does, it'd certainly beat the arse off our previous best pricing mistakes. If you're one of the lucky, lucky bastards who receives their £800 coffee machine today, let's have a photo from you or it never happened - [email protected] Cheers!

thanks to official Bitterwallet reader Robert Taylor


  • raptorcigs
    back to normal price
  • Junkyard
    Ah well, as long as they don't cancel the order but charge you for delivery anyway, like the thieving scum at Additions Direct.
  • NellieIrrelevant
    HTF did I miss that one? I'm on that forum every five minutes! For years now I've been singing the praises of little stovetop Bialettis over big electric jobbies - but for a bargain like that I'd have jumped ship!
  • Hotukdealer
    I am really pleased for all who have managed to get this offer.... BUT... I went for this offer but got this mail the day after ................................................................................. We are writing to inform you that the price for the item 'De'Longhi Prima Donna ESAM6600 Bean To Cup Coffee Machine' - ASIN: B000KF9SPS was displayed incorrectly at the time you placed the above referenced order. Despite our best efforts, with the millions of items available on our website, pricing errors can occasionally occur. In our Pricing and Availability Policy (see http://www.amazon.co.uk/gp/help/customer/display.html?ie=UTF8&nodeId=1040614), we state that where an item's correct price is higher than our stated price, we contact the customer before dispatching. All affected orders have now been cancelled. If you still wish to purchase this item, please place a new order online as from tomorrow, which will be charged at the correct price, when we dispatch it to you. ......................................................................................... In the email it states that "All affected orders have now been cancelled" so if this is true and the real reason why they have been cancelled is due to the misprice then none of the orders placed should be honoured, so in away amazon are contradicting themselves. I wish I had some legal experience....
  • Nobby
    If the order was accepted dispatched and paid for, then it is not affected. The only orders affected are ones that had not already been dispatched once they knew the price was wrong. That said, there are a lot of billy bullshitters on hukd.
    [...] as my grandmother used to say, fuck my old boots. Only this morning we told you about the insane deal that went down on Hot UK Deals at the weekend, when somebody noticed Amazon were selling a De’Longhi Prima Donna ESAM6600 Bean [...]

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