Ben & Jerry free cone day
If your nearest scoop shop is in central London, the wait can be as long as an hour for your free scoop of Fair Trade Chocolate Macadamia, but reports from those who have attended in previous years say that 10 minutes is all you'll wait at other locations in the UK.
Some Cineworld and Odeon scoop shops will be participating. Whether this will be a practical option for you depends on the layout of the cinema.
For example, it's been reported that the Odeon in Birmingham City Centre has the scoop shop right by the door, so you don't have to worry about buying a cinema ticket in order to participate in Free Cone Day.
Each participating scoop shop chooses a charity to promote on Free Cone Day, and the hope is that participants will be happy enough about getting free ice cream that they'll pitch in a little for the charity when they stop by.
If you're not able to get to a participating location, you can console yourself by joining the Ben & Jerry's Cool Club, where you can enter weekly drawings for a free tub of ice cream.