Littlewoods "too good to be true" offer is too good to be true

If someone offers you free money, there's got to be a catch. Nobody gives away coin. Are they your boss? Then they want to sleep with you. Are they clutching a microphone? It's a half-arsed promotion for your kerazee local radio station. A reputable high street brand? All above board, surely?

In these dark days we've little cash to splash, which is bad news for both us and the people who want us to splash it. So even your favourite stores aren't above the cowardly use of small print to secure your business, perhaps without you realising it.

Littlewoods, for example. Here's a recent letter sent to potential customers:

Congratulations! You have been awarded a sum of money to spend as you wish on Littlewoods goods.


You were guaranteed at least £15 but it could be £50, £100, £500, £1,000 or even £1,500!

Woop woop!

To claim your award sign the Award Claim Form below and return it promptly in the envelope provided (no stamp required).

These guys think of everything!

Your award will be released within 14 days along with the catalogue from which you can choose your goods. However, please note; we are unable to release your award unless we receive your signed claim form below.

Yours sincerely,

Angele Evans,
Customer Manager

Winnah! It is Littlewoods, after all. They would never try and mislead me. And they used the word guaranteed which means no catches, right? And all I have to do is sign and return their Award Claim Form? Well that seems simple enough, I mean what could poss-

Your claim form will also act as a request to open a Littlewoods credit account for you. If you are not accepted for a credit account, you will not be entitled to your award and will not receive a catalogue.

And there it is, in a font size that'd have Tom Thumb squinting. Surely that means the Award Claim Form is actually a Credit Application Form, and the word guaranteed really means not guaranteed in the slightest.

As if you hadn't heard it enough - always read the small print. Just ask customers of


  • Even B.
    [...] Littlewoods use the word guaranteed, its meaning may differ substantially to that recognised by you or I. Similarly, when broadband providers describe a service as [...]
  • Lee
    does it matter? tick the box and your info is safe init??... but if u get an account then its a bonus if the freezer packs up or the vacuum blows up its always good to know its there if its needed thats my view anway...
  • Adam
    Little woods are great I bought a xbox 360 from them and even after my 1 year insurance was finished the gave me a brand new xbox 360 and it was deliverd in 2 days saved 100 pound to get it fixed through microsoft so I think littlewoods are a great company and the keep to there word 52 weeks intrest free you mught pay 30 pounds more but if it breaks at least you have the comfort of knowing you will recive the same item brandnew for free of charge
  • Michaela
    Wonderful website. A lot of useful info here. I'm sending it to several buddies ans additionally sharing in delicious. And certainly, thanks in your sweat!
  • New C.
    Normally I don't read post on blogs, however I would like to say that this write-up very forced me to take a look at and do it! Your writing style has been amazed me. Thanks, very great article.
  • Daryl
    Littlewoods are a great company, especially now when you can't "splash cash" on more expensive items, you can get them off littlewoods and pay weekly or monthly in small amounts, and they are brilliant when you compare them to hire purchase companies, as littlewoods are much more understanding. This article is ridiculous and trying to put a bad light on an amazing company
  • ForkOffDaryl
    Shut up Daryl, it's kind of obvious you work for Littlewoods. The fact is they are TRICKING people into signing up for shizz that they DO NOT WANT. It's as simple as that! it's disgusting, and they aren't the only one's doing, NEXT are just as bad. I wont buy from either retailer because of their sly, underhand ways of operating!

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