Primark set to start selling CDs - not good news for HMV
In a move that could be very significant to the future fortunes of HMV, Primark has announced that it is going to start selling CDs in some of its stores, following an agreement with the mighty Universal Music Group.
Although the move is going to be a trial at first, it’s not hard to imagine shoppers picking up CDs by Universal artists like Jay-Z, Lady Gaga and Rihanna as they’re buying their cost-effective clothing. As Primark have said, ‘fashion and music have always been synonymous’. They’re not wrong – we’ve still got a cupboard filled with snoods that we bought when Nik Kershaw was in the charts in the 1980s.
Primark and Universal will be hoping that the deal will boost the sales figures of CDs and vinyl, which were 43.6 million between January and June of this year, down from 50.3 million in the same period in 2011. Troubled HMV will not be so keen on it. Maybe they should start flogging cheap snoods….