KitKats renamed YouTube Breaks
Nestlé are rebranding KitKats, presumably just to annoy everyone, under the name 'YouTube Break'. Are we all to assume that every time you try and eat one, you have to sit through some dreary advert first, which you can't skip for 5 seconds?
Anyway, mercifully this will only be a limited run of 600,000 bars in the UK. Why anyone would want to buy a chocolate bar that says YouTube on it is another matter. Would you want some crisps that say AVG AntiVirus on them?
Nestlé will be doing a load of tie-ins with Google, with this being the first of a series of 100 million differently-branded biscuits.
With this particular campaign, you'll find that YouTube will be launching new playlists designed for KitKat eaters, so they can 'enjoy their break' more. That basically means eating a snack with a slightly different name and watching some playlists that are under the KitKat brand. It is magnificently pointless, seeing as you could just buy an ordinary KitKat and piss about online and have exactly the same experience.
Nestlé will also be stamping KitKats with irritating hashtags like #metimebreak and #sportybreak. We hope some pays for this marketing campaign with their life.