iTunes Match falls to earth from Apple's cloud
Apple have quietly snuck out their cloud-based music streaming service iTunes Match to us lucky UK users, a month after it emerged in the US of America. The service replicates ALL of the music stored on users’ hard drives and allows them them to listen to better-quality streamed versions from their so-called ‘cloud’ on any of their connected devices.
The hook is that it won’t just acknowledge music that has been bought on iTunes – your stuff that you’ve ripped from your own CDs or have downloaded from ‘other places’ – you know what we’re talking about. It seems that the music industry and Apple are ready to face up to the fact that people download music illicitly, but they’re still keen to get their pound of flesh – Apple iTunes Match will cost you £21.99 per year to use.
So, how does that work for you? For less than £2 per month, you can access all of your music anywhere you like on any of your enabled devices. Or for £9.99 per month, you can opt for Spotify Premium, and have ALL of their music available to stream, anywhere you like. Tough call.