HMV get into the music download bear pit
HMV are continuing with their diversification plans so that they don’t go the same way as the late, lamented Our Price. Not content with planning to open cinemas in their stores, they’re now going toe-to-toe with iTunes and Amazon with the launch of a new music download service, hmvdigital.com.
The move comes after HMV acquired download service 7digital last year, and they say that customers will be able to pre-order tracks, gift purchases to friends and re-download previous purchases for free. It’s a veritable hammer-attack against their cyber-rivals and no mistake.
HMVdigital are promising free tracks for selected early adopters (whatever that means), a limited offer of 40p per track for all Top 40 chart choons and chart albums for only £4.99 at launch. If THAT doesn’t stop you all from nicking your music for free, then NOTHING will.