Hands up if you fancy burger flavoured ice-cream
To mark the occasion, some bright spark produced a burger-flavoured ice cream.
The weird treat came with candied bacon and dill gherkin ripple and customers were given the option of having tomato sauce squirted all over it too.
"In naming August 27 as National Burger Day and kicking off with this legendary burger ice cream, we are celebrating the ingenuity and versatility of the British burger and giving Britons a chance to lay claim to the burger as a British staple," said organiser Jonathan Pile.
Meanwhile, no-one gave the vaguest shit.