Cineworld slash online ticket prices and scrap booking fees
You correspondent has only been to a Scottish cinema once in his wretched life, to see middling Bond flick For Your Eyes Only in Aviemore back in 1981. But if he was to celebrate the 30th anniversary of this event by visiting a Scottish cinema again, it would almost certainly be a Cineworld one.
That’s because they are reducing ticket prices for online bookings as of today, as well as scrapping the 70p booking fee. The move is a trial, hence the restriction to Scotland for the time being, but as Cineworld are describing it as “a game-changer for the entertainment industry”, it’s fair to say they’ll be looking to roll it out across the rest of the country.
Justin Skinner, the company's vice-president of marketing, said: "Booking fees are disliked by customers, and the notion of a discount for booking online is synonymous with the web. Cineworld is now leading the way by providing what our customers have been asking for: no booking fee and discounts online.”
Now then Justin, how’s about slashing the prices of snacks and legalising the twatting around the head of lairy teens and people who repeatedly kick the backs of our seats?