While Black Friday seems to veer from 'carnage' to 'a bit of a damp squib', Amazon is undeterred, announcing the date of their second annual global shopping day.
That means a load of flash deals, hundreds of thousands of reductions, and so many deals that you end up wanting to give up and not bother.
However, this isn't open to everyone sadly. This Black Friday mkII is only for the people who have signed-up to Amazon's subscription service, and is called Prime Day.
Amazon have promised ''major summer deals'' in a 24-hour sale which kicks off on July 12th.
So there'll be the latest video games, great deals on new technology, and will run in UK, as well as USA, Japan, France, Spain, Italy, Germany, Canada, Belgium, and Austria.
If you're a member of Amazon Prime, and want in, you need to sign-up (or start a free trial of Prime) any time before or on 12th July. You can do that here.
In a statement, Doug Gurr, Managing Director at Amazon UK announced: “The response to Prime Day in 2015 surpassed all our expectations here in the UK, so we're delighted to be bringing this major summer deals day back for our UK Prime members in 2016 with even more great deals available."
“We anticipate massive demand for the offers on Prime Day, so we recommend customers download the Amazon shopping app to receive notifications on their favourite deals."