Apple wants to murder free Spotify in cold blood
According to The Verge, they've heard all manner of things from sources, and it is being suggested that Apple wants to throw around their power and influence to put an end to free streaming. "All the way up to [Apple CEO] Tim Cook, these guys are cutthroat," said one music industry mole.
If Apple get their way, Spotify will lose a huge chunk of their customers - 15 million currently pay for the service, of their 60 million customer base. Playing hardball, Apple will reportedly be offering their service for $7.99 per month, which is less than Spotify's $9.99 fee.
But will the swathes of people who don't own any Apple products - and indeed, those who object to the company as a whole on some principal (be it tribal or other) - want to sign up with them? It would be a risky move for the record companies, but then, they'll go wherever the money is.
The sources said that Apple are also going after Google, saying that the iSalesmen offered to pay YouTube's music licensing fee to Universal Music Group if they stopped allowing their songs on the video platform.
One hurdle is that the US Department of Justice have apparently already started interviews with music industry executives regarding Apple’s business practices. If the sources are right, the whole thing is a bit suspect, eh?
We're sure to find out more when Apple launch Beats Music, which is widely thought to be on 8th June.