Act like a baby in new Shoreditch cafe
A new cafe is opening in Shoreditch which encourages patrons to relive the joys of being a baby. At London's 'Baby Boomer', patrons can enjoy (if that's the right word) an experience where they can eat Farley's Rusks, suck dummies, have a nap and, according to the manager of the enterprise, "even be taken to the toilet, but we're sure customers will be fine to go themselves!" according to the owners.
After the successes of the cereal cafe, and things like the 'cuddle cafe' and the ball-pool for adults, there's been upswing in businesses opening where grown-ups can kick back and relive their youth.
Owners Sylvia and Henrik Bjáni have been looking at a venture in the fashionable area of Shoreditch for a while and decided to open Baby Boomer while the market was 'booming'. How droll.
Henrik says: "Modern life is stressful and hard, and the time you are most safe is when you're a baby. I guess we're offering a refuge from modern life. At Baby Boomer, you'll be able to eat a rusk or have chopped-up-egg-in-a-cup, while listening to lullaby versions of famous rock songs."
Henrik continued: "There's toys to play with, 'shakes that come in Johnson's Baby Powder bottles and themed cakes - our kitchen is currently making edible teething rings and we're looking at savoury brownies that will be served in a nappy. It's just a bit of fun really."
Sylvia added: "When we did our soft opening, we had artists, musicians and entrepreneurs popping by. What I found most interesting is that a couple of bankers came along. It is nice to think that we're offering a way out of the rat race. We want to stir up the nostalgia that is in all of us and provide a calm environment too. It is our own twist on the cafe experience. We feel there's nowhere like it on Earth."
Of course, there's similar baby cafes in Japan and the States, most notably 'Nendo' and 'Womb With A View', but this is the first time we've seen something like this in the UK and the cafe opens today at 8 Rufus St, London.
The menu is online, along with a load of irritatingly infantile graphics and ideas. Chopped-up-egg-in-a-cup, for example, is a duck egg with Anglesey sea salt in a Tommee Tippee cup for £4! If this is your idea of fun or you just want to get angry at something, click here to see what they're offering.