Your coffee cup costs more than the actual coffee
Perhaps you’re drinking a latte right now, trying to force your jelly brain to wake up and function properly. WELL, if you’re drinking from a takeaway cup, it turns out that the paper and cardboard costs twice as much as the coffee beans.
Analysts at Allegra Strategies, who had nothing better to do at the time, have provided a breakdown of the cost of our daily cup of joe, and found that the coffee in a £2.20 take away cappuccino costs just 8p.
However, all the bells and whistles – the cardboard thermal sleeve, the lid with the hole in it and the stirrer, cost 16p. But before you go into your local Starbucks with 8p and start throwing your weight around, almost a quarter of the price goes to the scowling, resentful baristas and 37p goes to the government for VAT. Coffee chains are left with just 13% profit.
Jeffery Young of Allegra Strategies said: ‘I think customers are getting extremely good value. People spend a lot of time in coffee shops and they aren’t paying for that time other than a price of a cup of coffee.’