Why is Marmite cheaper than it used to be?
Are the Marmite haters winning? First, there are the controversial ads featuring poor little neglected jars of Marmite languishing in cupboards. Now, the price appears to have fallen by 40%.
A 500g large glass jar now costs half as much as a ‘Big Squeeze’ plastic bottle – and retails at £3, despite having a recommended price of £5.03. So what the hell is going on?
Marmite detectives have been speculating that the drop in price might be due to the glass jars being phased out – replaced with filthy plastic squeezy bottles. But Marmite makers Unilever say they have no plans to do that, and are just as confused as everyone else about the plummeting price.
Other Marmite watchers say that it’s to do with price matching and special offers at supermarkets. But NOBODY REALLY KNOWS. It’s a genuine Marmite mystery.
So if you enjoy salty, gum melting black tar on your toast in the morning, get down the shops and buy up a bunch of glass jars, quick. The Marmite grapevine says that Sainsbury’s have upped the price to £3.49 next week and that many shops are already out of stock.
Spread the word.