Which! prove that Currys and Comet haven't got a clue what they're doing
Here at Bitterwallet, we’re completely in awe of the consumer champions over at Which! In a nutshell, they’re everything that we’re not, with their brainpower, guile, and vast resources.
Now they’ve combined all of that and confirmed what most of us strongly suspected – namely that the staff in some of Britain’s biggest tech-selling stores either haven’t got a frigging clue what they’re on about or are pursuing some kind of hidden agenda in an attempt to generate certain sales.
The Which! team donned elaborate disguises (we imagine) and headed into 154 stores armed with questions and a vast, hidden bank of knowledge. They rated a third of those stores as being ‘poor’ or ‘very poor’ when it came to staff knowledge, with Currys and Comet rating particularly badly.
Customer service assistants, or ‘team members’ or ‘crew personnel’ or whatever the fuck they call shop staff these days, tried to steer the Which! mystery shoppers towards buying DVD recorders when a PVR would have been more helpful in their fictional quest to record digital telly. The Which! team found that examples of ‘hard selling’ were also in evidence, with our old friend the unnecessary cable looming large.
Thanks to those impressive resources, they were then able to go back into some branches of Currys and Comet and secretly film some of the nonsense that they were faced with as part of their investigation. Which we have lifted and present for you below.
But it isn't all bad news - John Lewis and Richer Sounds scored the highest out of all of the stores visited by the Which! snoops, although the results were hit and miss at times. In fact, out of 154 store visits, only EIGHT were regarded as 'excellent'.
Which! – they’d be perfect if only they would run stories about mad Japanese adverts and footage of mentalists going ape-shit in fast food outlets…