When we're poor, we buy more lipstick
With most people struggling to make ends meet and trying to make breakfast by gluing the crumbs in the toaster together with tears, there’s not much money left for little luxuries.
But according to the Mintel Lifestyle survey, people are trying to make themselves feel better by beautifying themselves. Sales of beauty products went up by 11% per person since 2007, when the financial crisis hit. This so called ‘lipstick effect’, apparently happens when recession-hit women (and transvestites) just want to cheer themselves up with something cheap.
The survey also found that people are doing more cooking from scratch at home, including baking, inspired by such shows as the Great British Bore Off.
However, all this cooking while wearing make-up doesn’t seem to be making us happy. Only half of Brits said they were satisfied with their standard of living – compared to 60% in 2008. So it seems that we’d still rather be sunning ourselves on a yacht with Kanye than standing in Debenhams wondering whether to splurge our meager wages on a Clinque chubby stick or a silicon baking tin.
As austerity rumbles on, we all just need to keep going and look on the bright side. And at least we’ll look nice when we’re standing on the street with our ‘Homeless and Hungry’ signs.