What drives you mad about packaging?

14 November 2014

Bitterwallet - Amazon packaging There's a lot of snide packaging out there, trying to tempt you into parting with your money for something that is, basically, a load of crap.

Which!!! have been looking at some of the sneaky-ass tricks that retailers have been doing and they're most irked by 'Poor-value gift sets', which means getting a bundle of toiletry items that cost most than buying them separate.  You're actually paying for some lousy box that you'll just throw in the bin.

They found that a £6.50 Dove gift set can be bought separately for £4.40. That's £2.10 for some poxy packaging.

The consumer rights mag also has the hump about 'tiny portion sizes that make products look healthier' and 'Light' products that aren’t actually healthy. Which!!! looked squarely as Flora Buttery Light (for some inexplicable reason) which "contains high amounts of both fat (45g per 100g) and saturated fat (10g per 100g)" to which Unilever replied with the fact that their product "complies with labelling regulations."

Which!!! have missed the worst of them all - crisps. Ever bought a packet of crisps, where the packing is larger than your head, yet when you open it, there's only about 10 crisps inside? It is enough to make you stab. Or wolf down 37 packets of crisps in one go while you're watching How I Met Your Mother for the millionth time.

There's also got to be a shout-out to cereal boxes, which give the impression of loads of food inside, when in actual fact, the bugger's half empty when you buy it.

Anyway, feel free to shout at us about the packaging that gets your goat.

TOPICS:   Consumer Advice   Advertising

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