We’re going to spend £5bn online this Christmas
Ok, so it’s not a very catchy title for a Christmas song, but online sales are forecast to hit a jingle janglin’ £5bn this year, says Deloitte, while overall, we’ll be spending £40 billion on Furby Booms and comedy reindeer onesies. And it seems that all we want for Christmas is quick, flexible delivery or click and collect.
Considering we’re all supposed to be arduously climbing out of the recession like an overweight old man out of a swimming pool, these festive projections sound pretty healthy. Indeed, Ian Geddes of Deloitte sounded positively cheery.
‘The forecast will provide some Christmas cheer for retailers. Shoppers are expected to loosen purse strings off the back of rising consumer confidence and improving economic conditions. After last year's click-and-collect Christmas, consumers' expectations around flexible delivery over the coming festive period are higher than ever before.’ he said, wearing a Noddy Holder glittery top hat.
With Black Friday and Super Stupid Saturday just around the corner, shoppers are all set to click and collect themselves senseless this weekend. Royal Mail is predicting that Saturday will be the busiest day of the year for online sales.