Tesco Carvery MADNESS
Tesco has gone diversification mad and this time they’ve got their eye on that most sacred of British traditions – the Sunday roast. Tipping the world of the Great British carvery on its very axis, Tesco are opening a new family restaurant at their Coventry Arena Extra store next week.
It’s called Decks. Why? Well, it’s all so high concept that I’m not sure you’ll understand, but I’ll try to explain. The decks refer to various food areas, so there’s a breakfast deck, a carving deck and a pastry deck. (Like a service station.)
Described as ‘real’ and ‘wholesome’ food, it promises to be a pile ‘em high, sell ‘em cheap family meat and carb fest. There are salads and sandwiches available too, but whatever. Most importantly, they sell BOOZE.
This is definitely a smack in the (lamb) chops for Harvester and Toby carveries, who have been providing Britain with strangely unfulfilling gravy-based Sunday buffet dinners for years.
If the first branch of Decks - which offers a chicken, beef, pork or gammon roast dinner for just £5.50 - is a success, other branches will be rolled out across the country. Unlike Giraffe and Harris and Hoole, Decks is Tesco’s first 100% owned restaurant venture.
So could Tesco usher the murky, Oxo-cubed world of the family carvery into the 21st Century? Will it bring the Harvester to its knees? Well, the proof will be in the Yorkshire pudding. And if it takes off, every family in Britain could soon be Decking it every Sunday.
Let's just hope they've installed a defibrillator.
Mmm, pastry deck. *Homer face*