Rolex and Apple are Superbrands of 2013
If you were asked which were the world's 'Superbrands' in 2013, you'd be able to make a pretty good stab at it. However, like all charts, the top 20 has seen some climbers this year which may make for interesting reading.
For the second year on the bounce, Swiss watchmaker Rolex has found itself at the toppermost of the poppermost, but making big leaps was Apple who removed Rolls-Royce at the top of the Business Superbrand tree.
On the consumer, after Rolex, came Apple, Microsoft, British Airways and Coca-Cola with Microsoft climbing from a lowly 45th in the table.
Stephen Cheliotis, chairman of the Superbrands Expert Council said: "As consumers remain unsettled and fearful over what feels like endless economic doom and gloom, malpractice in key institutions and a weakening position for Britain in a changing world, it is perhaps no surprise that we are turning to reassuringly-familiar brands that we have known throughout our lives - often much- loved British establishments that we still trust, despite recent problems for some."
"In addition, voters recognise newer technology brands that make our lives simpler, happier and better-connected in these difficult times."
Business-wise, following Apple was British Airways, Google, Visa and Virgin Atlantic respectively.
If you're interested in what the Top 20 Superbrands are for both consumers and businesses, then click over the jump to have a look.
Top 20 Consumer Superbrands 2013
4. British Airways
8. Heathrow Airport
17. Marks & Spencer
Top 20 Business Superbrands 2013
2. British Airways
5. Virgin Atlantic
9. London Stock Exchange Group
16. Rolls-Royce Group
17. Royal Mail