Play.com believes you get better service online - do you?
There are plenty of reasons for preferring online retailers over traditional high street stores, but customer service tends to vary from brand to brand, company to company. Not according to the CEO of Play.com though, who out-and-out believes that the service offered by online retail outfits beats bricks-and-mortar every time.
Bitterwallet reader Matthew submitted this article, saying:
Here's a lovely piece on Play.com's aim for more world domination from this weeks copy of MCV, the video games retailer mag - which is sent to ALL video games stores in the UK. How's this for a kick in the teeth from Play!
Stuart Rowe, CEO of Play.com is quoted as saying:
Online retailers are producing a much higher customer service level than that which you get in traditional retail.
We're certain plenty of Bitterwallet readers would disagree with Rowe, in particular when it comes to packaging goods correctly, but that particular point aside; online retailers can certainly beat high street stores on price, but how do they fare on customer service? Do you only buy online these days, or do you like to get hands-on with goods? Have you found any distinct difference between a company's in-store and online service? Let us know, why don't you.