iFlorist comes up smelling of roses on review site
It's often tempting for an online business to post positive reviews of itself across the web. You have to be careful, however. Consumers are a crafty bunch and they'll see through any attempt to hoodwink them. It's best to stick to covert practises, go about it in a discrete, measured manner... like posting dozens of positive reviews on the same review site on the same day, or ensuring most appear to have been written by a single individual with no grasp of grammar or punctuation that gives them away.
The Register has picked up on reviews left for iFlorist.co.uk, an online florist that has been getting a fair bit of stick from consumers on the TrustPilot website. Dating back to July 2008, the majority of the reviews had been one star with nothing good to say about their service, specifically the fact that many orders were never delivered or arrived late. Then on a single day in September last year, 18 four and five star reviews appeared, followed by half a dozen more in October and nine over a three day period in February this year.
Then a couple of weeks ago, around 70 reviews appeared over a four day period - nearly every one of them a five star review. You've be forgiven you'd stumbled upon a flora-based cult:
Nope, nothing suspicious about any of those reviews at all, then. Of course, they may have been posted without the company's consent, and that'll no doubt be their position regardless.