Goodwill hunting - which companies are the best?
At Bitterwallet, we're not just about nit-picking, confused ranting and braying on about how shit everything in the world is. Most the time, yes, but not all of it.
Very occasionally we're struck by stories of good, such as that of the 96-year-old who received a cheque some 70 years after making a deposit in the Unilever Savings Bank. The Telegraph took up the cause of the nonagenarian (look it up):
The Unilever Savings Bank was wound up in October 1984. In line with standard procedures, the liquidators would have written to interested parties, including creditors, to notify them of the intended dissolution, and provide them with the opportunity to present their claims within a specified time.
From the records you have it seems the sum put aside may have been £10 to accrue interest at 3pc, although the capital may have been more. Purely as a gesture of goodwill, Unilever has sent a cheque for £100.
Unilever probably got the better end of the deal, since £10 in 1940 would be worth nearly £1,400 today when comparing average earnings. Nethertheless, it was a kind gesture of goodwill towards a lady who probably believes she'll be able to buy a new car with it
Sometimes such goodwill is merely a PR exercise or an attempt to head off bad publicity before it threatens to consume a business and the headlines. Occasionally the gesture is entirely altruistic with no hidden agenda. Either way it got us thinking - what's the best gesture of goodwill you've received from a company? It might have been for shoddy service, damaged goods or an accidental punch in the throat.
Which companies have looked after you when they needn't have done so? Are there any out there that don't mind spending a little time and money to take care of their customers?