Everybody loves Quorn, according to the makers of Quorn
Rising beef prices and health concerns surrounding meat have meant that Quorn has added a million customers for its weird low-fat myco-protein foodstuff in the past year.
Yes, it seems that meat eaters are turning their backs on delicious carnivorous treats and are embracing the Wonderful World of Quorn (even though it’s derived from fungus pumped with glucose and bound with egg albumen – yum!).
CEO Kevin Brennan is confident that sales of Quorn will continue to rise, predicting that in the next years that meat will fall out of favour due to inflated prices and increasing demand from developing countries.
‘In the UK there are 500 meals a year that have meat in them,’ he said. 'In the next ten years it will impossible to have that at anything like the prices you have now given the rising demand in Asia and Latin America. There's not enough land in the planet. I expect beef prices could go up by 50 per cent, it's going to be dramatic rather than marginal.’
While Mr Quorn WOULD say that, in the wake of the horsemeat debacle, Quorn’s sales grew by 20% and Brennan says that sales continue to rise amongst meat eaters, especially for their low fat ready meals.
And one million new customers can’t be wrong, can they? Even though most of Quorn’s products taste like an old flip flop coated in breadcrumbs?