Don't call me baby - Britain hates friendly companies
In an survey by Ask Jeeves (aw, remember them?), us Brits don’t want some jumped up little call centre brat saying ‘hi’ and pretending they know you just so they can ask you a tedious question about your banking. We also hate baristas writing our first names on coffee cups, and when Facebook asks ‘how are you doing today, a fifth of us throw our laptops at the wall and yell obscenities at the sheer presumptuousness of it all.
In a triumph of good old stiff upper lip Britishness, a third prefer to be addressed by Mr or Mrs when dealing with besuited corporate entities. Welsh people hate friendly f***ers the most, with 38% of people preferring a formal approach. In Scotland, however, 21% said they didn’t mind a bit of chat, but presumably that’s because everyone is drunk.
But will companies take heed and start giving us a bit of respect? Or will we continue to be patronised and sucked up to by sale assistants, ‘friendly advisors’ and bottles of Innocent smoothies who insist on treating us like we’re BFFs?