Comically lousy Starbucks gift card sells out in seconds

18 December 2013

Would you like a £250 gift card for Starbucks that actually costs £280? If someone offered you that, you would spit gingerbread latte in their face and complain to Lynn Faulds Wood, wouldn’t you?

gold card

Well, it seems that some people are so dumb that they’re happy to fork out extra for the new rose gold coloured Starbucks’ gift card. Created by Starbucks and sold by gilt.com, this year's limited edition card sold out in 6 SECONDS.

Retailing for $450, the cards only contain $400 of credit. Which means that the 1000 people who bought it paid $50 for a piece of rectangular plastic with Starbucks written on it.

Starbucks defended the stupid card by saying: ’It costs us more than $50 to produce this card. That's what you're paying for - the quality of the card itself.’

Ooh, a lovely quality plastic card. Just what everyone wants for Christmas. Oh, and it also comes with 'Gold Level’ perks, which is Starbucks-speak for ‘a free shot of crappy syrup.’

Obviously, the world being as it is, limited edition cards from last year are selling on eBay for $1001, and one seller is demanding over 4 grand for cards from 2012 and 2013.

Make. It. Stop.

TOPICS:   Consumer Advice

9 comments

  • Kevin
    'a free shot of crappy syrup.’ Which costs how much? Times how many cups of coffee do you get with the $400 of credit = how much?
  • samuri
    bull shit, a bank card costs 5 pence to produce
  • shiftynifty
    Mugs....oh wait...the irony
  • ihateputtingnamesin
    Apparently it's made from metal, which would explain it costing more than the credit but it certainly wouldn't cost $50 to make.
  • Jerry
    this is obviously crap, and paying USD 50 for the card itself is ridiculous, however, I think this product has potential to be successful, certain kinds of people will think this is appealing. (morons) Because it is not only a gift-card, it is a really exclusive gift card. – If you buy this for someone, you don’t only give the gift-card itself, you give a lifestyle, it's exclusive, and when using it, everyone around you will see how posh and cool you are. The kind of person who is queuing for hours to be the first to get the new iPhone, surely also wants this exclusive starbucks card.
  • klingelton
    cue laughing from the baristas when you hand this over in payment for a cup of expensive peruvian misery.
  • Daisy D.
    You won't find coffee fans in Starbucks anyway. They're all in Caffe Nero or Monmouth Coffee.
  • Phuck Y.
    Some people are some dumb? Isn't that implied if you drink at Starbucks?
  • jo
    I'm amazed that anyone would spend £2.50+ on a cup of coffee. How I long to be able to do that without feeling guilty, stupid and ripped off. I know Gino hand selects the beans and all but what the hell?

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