Clothing brand tries to control The Situation
Clothes makers Abercrombie & Fitch have supposedly made a deal with Mike Sorrentino, the bell-end star of MTV’s Jersey Shore, and a man who is better known as 'The Situation' in an attempt to STOP him from wearing their clobber onscreen.
In a statement, A&F said:
We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.
All very amusing, but it slightly whiffs of being a set-up. So who’s the real bell-ends here? Is it The Situation? Is it Abercrombie & Fitch? In truth, it’s probably us.