Clothing brand tries to control The Situation

Screen Shot 2011-08-17 at 10.04.39 We’re all used to companies aligning themselves with celebrities in an attempt to make both parties look cool, but for once the situation has been reversed. And speaking of The Situation...

Clothes makers Abercrombie & Fitch have supposedly made a deal with Mike Sorrentino, the bell-end star of MTV’s Jersey Shore, and a man who is better known as 'The Situation' in an attempt to STOP him from wearing their clobber onscreen.

In a statement, A&F said:

We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.

All very amusing, but it slightly whiffs of being a set-up. So who’s the real bell-ends here? Is it The Situation? Is it Abercrombie & Fitch? In truth, it’s probably us.



  • Cheesey
    The real utter cheesey bellends are A&F: "this association is contrary to the aspirational nature of our brand" Quite frankly you have to be an utter c**t to talk such BS. It reinforces the fact that whenever I see someone with an A&F item of clothing, I think "Whaddya c**t!"
  • Tweedskin
    Have you ever been in to a Hollister (brand of A&F) shop?! I went to one in Norwich (and they call their brand aspirational?!), they have different entrances for men and women. The lighting in the store is just above pitch black, I actually asked a sales "model" if they'd had a power cut. I was pretty much laughed at, so had to explain that if I was to buy a £60 t-shirt, i'd quite like to be able to see the fucking thing before buying it. Made by Cunts, For Cunts.
  • Brian's U.
    I hate A&F and any brand associated with it. I am in total agreement with Tweedskin.
  • The B.
    Abercrombie & Fitch, the brand for chavs who have too much money, £60 for a bog standard tee with a crap logo across the front? I do love the fact that you have to be "attractive" to work in their shops but any old munter can wear them though (and in 90% of cases do).
  • crap
    amazing comments by Tweedskin. Abercrombie and hollister are such shit brands and hyped up by the exclusivity - creating queues to get into an empty shop. I hate the china made clothes, hate the brand, hate the wanker staff, hate the lack of light, i just have a lot of hate. I hope the jersey shore cast continue to wear it, good on em.
  • DragonChris
    Contrary to you miserable fucks above, I'm a fan of A&F / Hollister clothing. It's good quality and rather nice although it's a damned shame that more people are able to get their grubby hands on it these days, but can agree on poor shop layouts (the one in London is terrible, it's a cramped house converted into a shop, but the one in New York is much more impressive, I'll be in Vegas in a fortnight so will be able to comment further on those when I return). The staff are generally crap, and the fitting rooms (or lack of) are disappointing, as are the lack of tills, however the clothes are grand. I have to laugh at "The Real Bob" @ £60 for a standard tee. Typically a T-shirt will be about £25 at most, although I do buy mine in America so it works out great, circa $25 per top at most, fool on you for grabbing the most expensive ones which can range up to $80 (which is madness). The shirts are about $70 (£70 in UK) which is quite pricey, but again the quality is fantastic, same with the hoodies. Compared to the US, the markup they make in the UK is HILARIOUS and therein I can agree with the "people with more money than sense" mindset. However, with Hollister, it's a "cheaper" brand of A&F, but still very good, I've become a fan of the clearance rack in our store, t-shirts for ~£10 and less - Yes please. Rarely will I buy the full whack stuff unless it's for gifts, which is fine - still cheaper than a new football top I believe AKA the typical chav's "good top". Feel free to advise on more "affordable" and "nicer" clothing.
  • The B.
    @DragonChris - I have no idea how much they cost tbh, I only know that my 17 year old chav neice wears their clothes and spends over the odds on it, her chav dad wears Hollister because it's cheaper (possibly also because it goes with his awful tattoos) and the £60 was from Tweedskin's example above.

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