Amazon sues over 1,000 fake reviews
Amazon has kicked off with over 1,000 people who they are saying are responsible for a swathe of fake reviews on the website. They filed the lawsuit and said that their reputation is being tarnished by "false, misleading and inauthentic" reviews.
Now, this is US-only at the moment, but this should put the willies up reviewers from elsewhere if it proves to be a successful case. Amazon are claiming that the 1,114 defendants being sued are offering a false reviewing service, where you can hire them for as little as $5, via the website Fiverr.
In its complaint, Amazon said: "A very small minority of sellers and manufacturers attempts to gain unfair competitive advantages by creating false, misleading, and inauthentic customer reviews for their products on Amazon.com."
"While small in number, these reviews threaten to undermine the trust that customers, and the vast majority of sellers and manufacturers, place in Amazon, thereby tarnishing Amazon’s brand."
"Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate."
With a number of fake five-star reviews to contend with, Amazon clearly want this to end, and of course, bogus and misleading reviews are rife online and not just a problem for Amazon.