Yodel not happy with retailers unrealistic delivery expectations
Yodel's boss - Dick Stead - is not happy with retailers who have been using them for deliveries. He wants to see them setting more realistic expectations for deliveries and that, if parcels are delivered late, then the retailer should take the blame, not the courier.
Of course, Royal Mail will be howling at this, as they've been complaining about companies muscling in on their turf, cherry picking the best delivery areas, when they don't have a universal obligation.
Yodel themselves have been getting it in the neck, especially on Mother's Day and Black Friday. Over Christmas, the company rejected the idea that late deliveries were their fault and had a big backlog after the crazy scenes on Black Friday.
Speaking to Retail Week, Dick Stead said: "You can’t ask parcel carriers to build up the capacity that’s only going to be used three times a year. Retailers haven’t quite grasped you can’t provide next day delivery at this rate, not this [Black Friday], next year or the year after."
"We’re working really hard with retailers at the moment to say ‘come on guys, there’s a certain limit of capacity next day delivery’. Reserve it for people who really need it the next day, and for everyone else for goodness sake you’ve had the bargain of a lifetime, but it might take 3-5 days to deliver."
"The difficulty is the people working in their supply chains understand it, but their marketeers don’t," he added.