Marmite's 'animal cruelty' advert not banned because people aren't that thick
Have you seen Marmite's 'animal cruelty' commercial? It received more than 500 complaints because some people thought the whole thing trivialised the work of animal and child welfare agencies.
In the ad, you see a bloke crying on his doorstep, while the faces of some children are pixilated to protect their identity while officers rescue neglected jars of Marmite.
Michael Buerk even makes an appearance in the ad, which saw one viewer shrieking: "Disgraceful advert! The implications are dreadful and shame on Michael Buerk for taking part! Hope you take this off air straight away!!!!" while everyone else mewed that it was all in 'poor taste'.
Mercifully, the commercial will not be investigated by the advertising watchdog because it doesn't think that people are so stupid and sensitive, that they'll cry at what is clearly a spoof.
The Advertising Standards Authority said: ‘Most [viewers] would recognise the ads were a spoof. They did not trivialise issues of abuse or denigrate the work of child and animal protection services."