Kerry Katona payday loan ad banned
Ever since Warrington-born sausage roll botherer Kerry Katona came on the scene brandishing with her relentlessly chirpy coke habit, she’s been in a shedload of trouble.
Now, her new ad for payday loan company Cash Lady has been banned for being a blatant attempt to encourage daft young lasses to get into debt. (Cash Lady offers a gobsmacking APR of 2000%).
‘We've all had money troubles at some point, I know I have.’ drones a pissed-sounding Kerry. ‘You could see your bank and fill in loads of forms, but is there an easier way to get a loan ... So if you need extra cash go to http://www.cashlady.co.uk. Fast cash for fast lives.'
Responsible, eh? Well the ASA didn’t think so, and it got pulled after receiving 29 complaints. PDB UK, who trades under the Cash Lady, defended their decision to use Kerry, saying their customers would be able to relate to her. (Yikes!)
Katona, who was declared bankrupt in 2008 after she spent all her money on Aston Martins, marching powder and chicken jalfrezi, is the perfect poster girl for debt, but the ASA upheld complaints that it encouraged others to be as stupid as she is. Changes must be made before the ad can go out again, they said.
Perhaps the new ad should instead show Kerry in disarray, the wind whistling through the hole in her septum, raking through some bins at the back of Iceland for a stray prawn ring and 250 Hoisin duck filo parcels?