Customer rage growing against hapless Yodel
Yodel made it into the semi-finals of Bitterwallet’s Worst Company Of 2011 contest and it looks as though things aren’t getting any better for them. It seems that there is ‘mounting consumer backlash’ over what Yodel (formerly HDNL) believe is an acceptable excuse for a delivery service.
There have been more than 5,000 anti-Yodel gripes on Amazon’s online forums, pleading with the retail behemoth to dump Yodel as their delivery company. Meanwhile, others have taken to The Twitter and The Facebook as they spew bile about Yodel’s shoddy work.
The delivery company is also used by Tesco, Argos and Boots, although the fact that Mothercare and Matalan have stopped using them in recent weeks could be the beginning of a trend - John Lewis stopped using Yodel at the end of last year, almost certainly as a result of reading the Bitterwallet poll. Ahem.
Among the recurring whines from Yodel victims are low-quality tracking info, dog-rotten customer service (including unanswered phone calls and emails) and items being left in inappropriate places in crappy weather.
Adam Smith, a Yodel spokesface, told the Guardian: “We are listening to what we hear from individual cases and using that to inform our wider work as a business," Smith said. "We recognise we need to improve and have made some significant changes.”
OKAY! So it’s all going to be cool then? Great – glad we’ve sorted that. On with the weekend…