Brazil asks Adidas to withdraw terrible sex tees

26 February 2014

Adidas’ new range of crap sexist World Cup t-shirts have offended the Brazilian government, who say they portray an overtly sexualized image of Brazil and could encourage sex tourism.

adidas tee

The shirts - one which screams ‘I love Brazil’ but instead of a heart, there’s an arse with a thong – and one which says ‘Lookin’ To Score in Brazil’ with a stylized image of a lady in a bikini – apparently go against the country’s official marketing guidelines, which state that there should be no ‘links between national icons and images with sex appeal.’ (Which explains Pele.)

There’s already a huge problem with underage prostitution in Brazil, and the government is concerned that gangs will infiltrate World Cup host cities to provide tourists with even more underage girls. The Brazilian president, Dilma Rouseff, even went onto Twitter to say she wasn’t having any of it.

So Adidas have agreed to stop selling the limited edition shirts, which were really horrible in the first place anyway. HURRAY.

TOPICS:   Complaints   Advertising

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