Boots make a meal out of BW reader's sandwich sadness
There were shocking scenes in North East England last week, when avid Bitterwallet reader Dave bought a Boots chicken and bacon sandwich as part of their so-called 'meal deal', only to discover the sinister truth after purchasing it - that there was next-to-no delicious meat filling in-between the slices of rustic/brown bread:
As news of this catastrophe resonated around the wor- oh, fuck it. It was a sandwich without enough filling in it. That's it. Despite this and against all odds, we've somehow managed to spin a second post out of the story, thanks to avid reader David taking his complaint to the Executive Chairman of Alliance Boots, using the indispensable guide we published earlier in the month.
Because the Executive Chairman replied.
So first, Dave receives an email from Stefano Pessina. About a sandwich.
Thank you for writing to me personally about your experience. I am most concerned to read your email and I have asked my specialist team to investigate your concerns and to respond on my behalf.
Rest assured that they will be back in contact with you very soon, however if you feel you want to speak to them, they can be contacted on 0115 959 2546.
From the chairman, Dave's complaint is then passed to the Group Chief Executive of Boots, who forwards it onto senior management in customer services:
Andy Hornby Our Group Chief Executive has asked me to acknowledge the receipt of your email, and to respond on his behalf.
Thank you for contacting us about the Chicken and Bacon Meal Deal you recently bought from us. Having viewed the pictures you sent I certainly agree that the sandwich looks most unappetising and is clearly well short of the required standard that we expect to deliver to our customers. We make every effort to avoid this sort of thing happening so I do apologise that we have let you down on this occasion. I will personally share your feedback with our supplier so they can learn from it too and reduce the chance of this happening again.
I'm extremely concerned that you paid for a product that did not meet our highest standards and that you had an unpleasant experience. As a gesture of my concern I would like to arrange for a Giftcard to be sent to you, which I hope will go some way to restoring your faith and trust in us.
If you could let me know your address details I would be more than happy to arrange this for you straight away.
I look forward to hearing from you shortly Mr Taylor, and I hope you?ll accept my sincerest apologies for any upset caused.
Senior Customer Manager
Chief Executive's Office
Brilliant. Common sense has prevailed. All is well in the world once more. And avid Bitterwallet reader Dave will have the sandwich he truly deserves. Hats of to Boots and the senior board members for their excellent and personal customer service.