Yodel aiming to get it right this Christmas by doing less
If our Worst Company Of 2011 competition is to be believed, they’re the courier that you all love to hate. Yes, it’s Yodel, and they’re dealing with last Christmas’ catalogue of delivering disasters by DOING LESS this year.
Yodel’s new boss, Dick Stead, (yes, really) has said that they want to handle 18% fewer parcels this year and ensure that the ones they do handle are delivered properly.
The company has fessed up to failing to deliver a whopping 15,000 parcels per day ahead of last Christmas and is this year going for a ‘less is more’ approach, aiming for delivery of 4.25 million parcels a week across the UK, roughly a million fewer than the same time last year.
Partly as a result, the likes of Mothercare, John Lewis and Debenhams have taken their business elsewhere, which might explain the real reason why Yodel are saying they’ll be delivering fewer parcels this Christmas.
Dick, who has joined Yodel from Parcelforce, says: ‘I’ve never seen or heard of planning of this detail. Yodel is determined this year to have a good Christmas.’ Let’s hope he isn’t overwhelmed by the size and scale of the operation and ends up driving to Dundee in his bare feet on Christmas Eve.
He adds: ‘We’d expect to see 97.5 to 98.5 per cent of parcels delivered next day. Every time we fail I feel we’ve let an individual down.’ The pressure must be unbearable for him. Pray for Dick.