Wishing Chew A Merry Christmas
Earlier today, I bought four cards from Clinton Cards. Nothing too overtly fancy or showy, nothing that you’d need to hand in at the post office because it wouldn’t fit in the post box, just four ordinary-ish cards.
Do you know how much I paid? Seventeen pounds and fifty six frigging pence. The sales assistant seemed to know he was robbing me blind, he seemed almost shame-faced about it but there you go. Business is business and if you’re in the greetings card game, it’s a massive business at this time of the year.
What would soften the blow a little would be a card that has a secondary use. Because let’s face it, they don’t really. You give one to someone and if it’s special enough to them, they might put it in a drawer somewhere and forget about it. If not, they’ll bin it and wheezing Mother Earth grows ever so slightly sicker.
But now there’s this – the edible Christmas card. It looks like an unheated oriental pancake and we can’t imagine it’ll taste much better either, but it’s a start. It's made from potato starch (mmm, starchy...) and printed with edible ink – and has a big picture of some sprouts on the front. Oh.
So it's probably not very appetising and it certainly isn't aesthetically pleasing. Back to the drawing board with you Oxygen Design – wake me up when you’ve mastered a chicken balti flavour. Probably in time for my 60th birthday. But thanks for trying - I've got a craving for shredded roast duck with hoi sin sauce in pancakes now...