Why do supermarkets think we care about Easter in December?
This was the scene that greeted me in Somerfield on Sunday - that's last Sunday, the one two days after Christmas Day. Now pardon my French, but what the fuck is going on here?
There's the obvious rant about the commercialisation of relgious events - Easter occurs in April next year, so marketing Easter in December is not unlike launching the Christmas sales in August. But manufacturers and retailers presumably believe there's a market and that yes, a person will buy a Lindt chocolate bunny the day after Boxing Day. No chain of supermarkets would ever provide precious POS space on an aisle end for a product nobody will buy.
What is the justification for this activity and how profitable is this advance trade? More importantly, who are these deviants? Who is buying Easter eggs two days after Christmas? Is it you? Start naming names, people.