Watch the John Lewis 2015 Christmas advert
Hankies at the ready, as it is that time of the year when John Lewis purposely upset everyone in the name of Jesus' birthday. This time, they're looking at old people, who might be lonely over the festive period.
The commercial (and remember - it is an advert that hopes you'll spend money with a shop) is being shown on television tonight, during the first break of Gogglebox on Channel 4. Of course, this is 2015 and we have the internet, so why on Earth should we wait to watch it?
If you've not already skipped all these words and clicked on the video below, the advert shows an old person who lives on the moon, all lonely. A young girl, who we're told is called Lily, sees him on his own, sat on a bench on the moon, and wants to send him a letter or a nice present.
The advert, which has been made in partnership with charity Age UK, ends with: "Show someone they're loved this Christmas."
John Lewis' customer director, Craig Inglis says: "We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raises awareness of the issue of loneliness amongst older people and encourages others to support in any way they can."
John Lewis' will be supporting Age UK through November and December, and you'll be able to donate money by texting, and all manner of activities they've got lined-up.
Anyway, here's the video, which is absolutely certain to make some people cry.