The iPod watch, and five more reasons Apple will rule Christmas 2010
This Christmas is going to be mental for Apple. In fact, we're going to categorically state right now that Apple are going piss all over it like never before. You won't be able to move for wall-to-wall commercials, panicking-buying parents and a national mania not seen since Let Loose performed at the Madison in Middlesbrough, circa 1994.
Why do we say this? Is it because we're all Apple fanbois who can't see beyond our shiny, somewhat overpriced consumer products? Not at all. We just happen to think that the stars have aligned for Jobs & Co, and will continue to do so until somebody else puts up a fight for the market.
Here are 5 reasons why we think Christmas 2010 already belongs to Apple:
• The Apple Store is no longer some rare, mythical land you only hear about from overseas visitors - there are almost 30 in the UK now, with more to come.
• Apple's brand has become ubiquitous with mainstream gadgets through a sustained and (more importantly) consistent advertising campaign over the past several years. They may not produce the best MP3 players, mobiles or tablet computers but Apple are the only company that's taken the time to repeatedly educate consumers about them.
• Regardless of whether you think Apple products are overpriced, their pricing structure suits how most parents and relatives break down lists of presents to buy - small, medium and big; there are the lower-priced presents in the iPod Shuffle and iPod Nano (£39 and £129), a mid-range gift in the iPod Touch (£189) and this year, Apple now has a high-end gift with the iPad (£429).
Of course there's still the iPhone, but mobiles are complicated things with contracts attached - iPads are much simpler for others to buy.
• In the new redesigned iPod Nano, you essentially have the iPod watch. It's the gorram future, and we reckon it'll be the first teenage craze of 2011. If it looks too teeny for your fingers, it's because it's not meant for your fleshy sausage-like digits. If Apple manage to pack FaceTime into the Nano next year, it'll rule the world.
• The iPod Touch is now not only an iPhone without a contract, but with FaceTime it's a two-way radio. But with video. Kids, teenagers and families will love it. And it's a simple, affordable camcorder to boot.
• There are signs the iPad is already eating into not only netbook sales, but laptop sales too; the CEO of Best Buy in the US believes the iPad is responsible for decimating their sales of laptops by as much as 50%.
So there you go; whether you're a fan or not, we think it's difficult to argue otherwise - Christmas 2010 will be all about Apple. What says you, avid Bitterwallet reader?