The iPod watch, and five more reasons Apple will rule Christmas 2010

17 September 2010

Bitterwallet - Apple Christmas 2010This Christmas is going to be mental for Apple. In fact, we're going to categorically state right now that Apple are going piss all over it like never before. You won't be able to move for wall-to-wall commercials, panicking-buying parents and a national mania not seen since Let Loose performed at the Madison in Middlesbrough, circa 1994.

Why do we say this? Is it because we're all Apple fanbois who can't see beyond our shiny, somewhat overpriced consumer products? Not at all. We just happen to think that the stars have aligned for Jobs & Co, and will continue to do so until somebody else puts up a fight for the market.

Here are 5 reasons why we think Christmas 2010 already belongs to Apple:

• The Apple Store is no longer some rare, mythical land you only hear about from overseas visitors - there are almost 30 in the UK now, with more to come.

•  Apple's brand has become ubiquitous with mainstream gadgets through a sustained and (more importantly) consistent advertising campaign over the past several years. They may not produce the best MP3 players, mobiles or tablet computers but Apple are the only company that's taken the time to repeatedly educate consumers about them.

• Regardless of whether you think Apple products are overpriced, their pricing structure suits how most parents and relatives break down lists of presents to buy - small, medium and big; there are the lower-priced presents in the iPod Shuffle and iPod Nano (£39 and £129), a mid-range gift in the iPod Touch (£189) and this year, Apple now has a high-end gift with the iPad (£429).

Of course there's still the iPhone, but mobiles are complicated things with contracts attached - iPads are much simpler for others to buy.

• In the new redesigned iPod Nano, you essentially have the iPod watch. It's the gorram future, and we reckon it'll be the first teenage craze of 2011. If it looks too teeny for your fingers, it's because it's not meant for your fleshy sausage-like digits. If Apple manage to pack FaceTime into the Nano next year, it'll rule the world.

• The iPod Touch is now not only an iPhone without a contract, but with FaceTime it's a two-way radio. But with video. Kids, teenagers and families will love it. And it's a simple, affordable camcorder to boot.

• There are signs the iPad is already eating into not only netbook sales, but laptop sales too; the CEO of Best Buy in the US believes the iPad is responsible for decimating their sales of laptops by as much as 50%.

So there you go; whether you're a fan or not, we think it's difficult to argue otherwise - Christmas 2010 will be all about Apple. What says you, avid Bitterwallet reader?

TOPICS:   Christmas   Gadgets

34 comments

  • M4RKM
    is it wrong to comment just to correct some typos? yhere are almost 30 in the UK now
  • stuart
    Slow news day? Spare us the Apple love in please, they are vomit inducing enough, without our favourite consumer website cooing over them.
  • Paul S.
    Mark - sorted, thanks. Stuart - meh.
  • david
    *sigh*. Generally this site is quite good, until you turn into the ITwat.
  • dopz
    "They may not produce the best MP3 players, mobiles or tablet computers". Well, actually they do, but that is probably relevant.
  • dopz
    Oh and 50% of the market is not decimation - it's actually rather worse. It's quindecimation in fact.
  • GB
    On the contrary, this Christmas will see the fall of Apple.
  • PaulH
    I think Apple will lose out on the mobile phone side but the MP3 players (touch, nano etc) nothing comes close to them
  • david
    As if netbooks and laptop sales are threatened though - I doubt it in the long run. I own a laptop and a Ipad. If I had to choose just one, at this moment in time, it'd be a laptop. Ipad for show, laptop for a pro.
  • [email protected]
    Christ, angling for some Apple freebies are we?
  • zleet
    Anyone buying an Ipad thinking it will be a laptop alternative really doesn't know a thing about computers. The whole problem with the ipad is that it still requires connection to a separate computer to get your monies worth.
  • Ian p.
    Around Christmas could see the start of ipad sales taling off as good alternative andriod based tablets are released.... still can't see the point of a 10" ipad ; buy a network instead etc. These devices only make sense if they are smaller ; somewhere betwen 5-7"
  • NM
    ..but the MP3 players (touch, nano etc) nothing comes close to them eh? maybe for apps and the like but not on sound quality. my £27 8GB sansa clip+ leaves them standing. even the new iPods still use the low grade DSP chip.
  • korpse
    I will never own an Apple product, I'm simply not cool enough. No, cool's not that right word. Thick - that's it.
  • Andy247
    Apple have marketed themselves well and rescued themselves from looming bankruptcy, fair play to them. However, anyone that thinks they have a market leading proposition in any category, including computers, is naive. Their Mac range is the the best product they have, but is overshadowed by iPod and numerous other overpriced, overpolished, underperforming guff. Style over substance should be Apple's mission statement.
  • david
    Their products are excellent, if a bit over-priced. Apple's real strength is to turn their many of their followers into brain-dead idiots. There are many aspects with certain Apple products I'm unhappy about, yet people just seem to accept that because Jobs wanted it that way. I call that dumbing down the market. That is something Microsoft never achieved.
  • Alexis
    "However, anyone that thinks they have a market leading proposition in any category, including computers, is naive." Er, MP3 players?
  • The B.
    "There are signs the iPad is already eating into not only netbook sales, but laptop sales too" Just goes to show that some people don't actually need a laptop then doesn't it? They'd rather spend £700 on a crappy games/internet tablet than do anything worthwhile with it, although I'm guessing they probably have a laptop/pc too for doing proper things on at home.
  • stuart
    Why not run an article on why Android phones will continue to grow and and are set to become the dominant OS very soon, overtaking Apply,RIM and eventually Nokia? At least there are stats to back that up.. The ipad is just having it's day in the sun, there is a veritable flood of rival tablets coming out in all shapes and sizes, they will soon be like laptops, Apple is just one of many companies who make them, Tablets will be exactly the same. Facetime, two way radio..only when you both have wifi.....A bit like Skype then...... Sorry, just seems a pointless article.
  • Howard M.
    I've been to two Apple stores now and it lets me go in there, look at the product, think they look quite nice but too expensive, then leave.
  • stella
    Obviously an iPad can't do 90% of what some of us use our computers for, but the (sad) fact is it can do everything 90% of people do with theirs... i.e. pretend they have friends and watch videos of cats farting.
  • DX
    Wow I disagree with so many statements/comments here! But on the subject, Apple will definitely have a huge market share this Christmas, including the iPhone, despite its overhyped 'issues'.
  • GMail U.
    Jesus christ... "Bitterwallet drops pants for apple to hammer away" shocker.....
  • BObobo
    Wow.. just imagine, the new iPod nano with a watch strap. Wear it as a watch using the clock app. And use FaceTime (if implemented) to talk to friends.. just like you'd see in sci-fi movies!
  • ClarityOfMind
    i hate Apple
  • Andyrew
    Dear Bitterwallet, What does Steve Jobs' dick taste like?
  • Phil
    @BObobo Assuming you have wifi everwhere you use the watch! Facetime limited to wifi makes it about as much use as a wet paper bag for holding liquid. @ClarityOfMind I do too
  • PaulH
    @Andyrew Like any other you fag
  • Alexis
    "I’ve been to two Apple stores now and it lets me go in there, look at the product, think they look quite nice but too expensive, then leave." Yeah, I think the same thing about BMWs and Mercedes. Which is why I drive around in an old Trebant. How on earth can BMW charge so much for a really really nicely made and reliable box of metal with an engine and four wheels?
  • zleet
    @Alexis Not really the same thing as Apple charge a premium for a flashy GUI, okay design and pretty bog standard features. They are not the pinnacle of technology, just very well designed (appearance wise) and marketed media players. I would love an Ipad as I think they would be useful on cars journeys but don't for a minute believe they are anything more than a really big ipod touch so can't justify the expense.
  • hippy1001
    My 5 reasons why i wont buy apple products 1. propriety, when you cant even change a battery without sending it away its a bad thing to me 2. a small christmas present is £5 , not £39 3. facetime is poorly advertised, i dont know any hospital delivery rooms, football changing rooms, and air force bases, that have wifi 4. micro usb, standardised everywhere else on new phones, but not apple. they are trying to fill the earth with waste! 5. I dont know why but every iperson ive met i did not like them. they seemed pretentious and smug, and i dont want to become like them
  • Will
    Apple watch? Doubt it, it doesn't even have an alarm clock. Which is actually a bit weird, when you think about everything else it does.
  • Ten B.
    [...] iPod watch, and five more reasons Apple will rule Christmas [...]
  • Pete
    That's right guys, apple stuff is over hyped crap thank god we still have quality companies such as British leyland rover group. Rule Britannia etc.

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