Magical journey: not so magical

24 November 2014

A Christmas wonderland has been closed after one day due to hundreds of complaints. The Magical Journey was a trip designed by designer ponce and Dave Grohl lookalike Laurence Llewelyn-Bowen.

The attraction opened on Saturday at the Belfry, near Sutton Coldfield, and had been bugled up as a 'snow-covered winter wonderland'. However, customers demanded refunds after dismissing the site as a rip off.

Magical-Journey-Map

Event director Paul Dolan has apologised and said preparation had been "severely hampered" by recent torrential rain.

"It's clear to us now that we should have postponed the opening, but we didn't want to disappoint those families already booked. That was the wrong decision and we apologise."

Lots of disappointed visitors posted messages on the attraction's social media pages. Visitor Matt Freeman said on Facebook: “You have used Christmas as an excuse to exploit people and part with hard earned money for what turned out to be a joke. “I shall take this further and as for Laurence Llewelyn-Bowen he should be ashamed of this because quite honestly I could have cobbled something together better than this in my own back garden for half the cost.”

Ben Harvey also chipped in with the comment of the week: "There is nothing for kids to do, the elf who is meant to be Simon Cowell is completely pointless."

Plus it wasn't cheap: the top price for a child is £22.50. While most customers threw shade, some users encouraged others to give the Magical Journey "a chance" and to reserve judgement until it re-opened.

In a post on its website, organisers announced the attraction would close for three days for improvements and changes to be made. They've also offered refunds to anyone who has already visited the site.

TOPICS:   Christmas

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