Lidl - now selling reindeer meat for Christmas
If you're interested in eating an animal that isn't turkey, then you can grab a reindeer steak for £7.99. Reindeer is part of Lidl's premium range, which means venison, quail and partridge is also up for grabs. Obviously, the supermarket is trying to attract middle class customers.
Animal campaigners, of course, are furious, saying the whole thing is a "sick novelty", but they've missed the fact that this isn't the first time Lidl have actually sold reindeer. These campaigners also reckon that this product endangers wolves and bears.
Justin Kerswell, of animal welfare and vegetarian group Viva!, said: "What Lidl aren't telling their customers is that to put reindeer meat on British shelves, other large wild animals are systematically hunted, or trapped, and shot. All that seemingly matters to this cut-price supermarket is delivering sick novelty and the pursuit of profit this Christmastime."
Lidl aren't having that though. A spokesperson said: "The animals are slaughtered in strict accordance with EU guidelines in a EU certified slaughterhouse, where the animals are stunned prior to the slaughtering process. We takes issues of animal welfare as well as environmental protection very seriously."
Obviously, animal welfare isn't being taken too seriously, what with animals dying in the process... but who cares? Who fancies a reindeer burger? Apparently it tastes somewhere between beef and lamb, but with an aftertaste of liver.