Iceland unveil the £5 lobster
The frozen food giant is going to offering a cooked whole lobster for a fiver as part of the Christmas line-up.
Coming 'atcha from November 5th, it's the first time the prawn-ring and 89p pizza vendor has offered whole lobster.
Lobster has been on sale in the past at Waitrose (for a sinister £6.66), Tesco and Ocado, but this is the cheapest the high street has seen.
Iceland will also be offering what it reckons is the “best value turkey dinner in Britain”, whose chief component is a turkey crown for 12 priced at £14.
Iceland proudly claim a family of eight could buy a full turkey dinner, with starter and pudding, for £29.39, or £3.67 per head.
Iceland themselves aren't doing too badly either, seeing as they've essentially been doing the cost-cutting thing for years, that Aldi and Lidl are now being praised for. Hurrah!